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Use the personas you created while designing the site to help you visualize who you are writing for. Use the words your users use. Chunk your content. Front-load the important information. Use pronouns. Use active voice. Use short sentences and paragraphs. Use bullets and numbered lists.
How do you write web content that entices people to buy from you? Check out these 9 simple tips for writing seductive web copy.
Web readers don't mind scrolling, but you shouldn't make it a mile long! Write short paragraphs and minimize unnecessary words. A length of 300-700 words is
Results from usability research projects and eyetracking studies about how users read on the Web and how authors should write their websites.
In today's world of endless content, it's hard to capture the attention of online readers. Here are 50 writing tips for the web to help get your message across.
Yay workflow! But now it's actually time to write. For some this can be a breeze, for others more of a challenge, especially when you're creating content that ...
Feb 6, 2019 - Hold your readers' attention with well-written website content that's optimized for search engines like Google. Here are our expert tips for writing ...
There are several things to keep in mind when writing content for a web site. The Web Group at UMC has organized a list of the best tips and guidelines.
Are you writing content for a University of Maryland, Baltimore (UMB) website? Use the ... Writing for the web is NOT the same as writing for a print publication.
Your website represents your company. If your website content writing is sloppy, bloated or confusing, your brand will look sloppy, bloated and confusing — and ...
